Shoppers at the supermarket have threatened to boycott Heinz products after spotting the price of a small bottle at Asda. A woman expressed her surprise on Facebook after initially believing the price tag was a mistake.
Liz Ferla posted a photograph on a popular deal-swapping group, showing large 910g bottles of Heinz ketchup on sale at her local Asda for £3.50, discounted to £4. Alongside them, 460g bottles, nearly half the size, were priced at £3.40.
The post drew more than 1,000 comments, many of them from outraged shoppers who had also noticed rising prices at their local supermarkets. The original post reads: “Went shopping at Asda today, prices skyrocketed!
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“The huge bottle of Heinz Ketchup has gone up to £3.50. But the small bottle has gone up to £3.40! Surely a mistake!”
“I don’t use it, but I liked to save the small bottle for when the grandchildren visited, but I’m afraid they’ll have to do without it in the future! I know the big bottles are cheaper, but they usually end up in the trash, I don’t visit it that often.”
Hundreds of fellow shoppers shared their disbelief in the comments section, with some threatening to boycott Heinz products altogether. One person said: “I’ve noticed all the Heinz products have shot up, it’s getting out of hand.”
One comment that drew more than 200 likes read: “Just don’t buy it… it’s the only way to stop the madness.”
A third person wrote: “Heinz is a rip off. I found Aldi’s Bramwells so much less expensive and they taste as good as!” And another said: “Asda’s own brand is just as good and a fraction of the price.”
At the time of writing, the 910g bottle of Heinz was cheaper at Asda than at all other major supermarkets. Waitrose’s costs more at £4.50. The smaller 460g bottle was more expensive at Asda, Tesco and Ocado. It was cheaper at Sainsbury’s at £2.50 and £2.90 at Co-op.
Other shoppers commented that ketchup wasn’t the only kitchen cupboard staple to have gone up in price, a common complaint was the cost of Bisto sauce, currently £4.50 for 350g at Asda. One person said: “Asda has become ridiculous, Bisto sauce price too” to which someone replied: “£4.50 for a large tub of Bisto. Today I bought the same size tub at Home Bargains for less than the half the price.”
A Kraft Heinz spokesman said: “Like the rest of the food industry, we continue to face significantly higher production costs, whether it be ingredients, energy or packaging, and rising inflation. Our energy prices alone have increased 609% since 2019.
“We are absorbing costs where we can, however unfortunately we have had to increase our prices for retailers, a measure that remains a last resort. We understand the pressures facing consumers today. To help offset this, we are working in partnership with retailers to deliver great value through regular promotions and promotional cycles across a range of our products.
“We have tailored our offering to consumers with different pack sizes, value ranges and lower price points. We also continue to seek efficiencies in our operations.
“We remain committed to offering our consumers great-tasting, nutritious products without compromising the quality they know and trust, and we continue to invest in the more than 3,000 people we employ across the UK.”