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Food City announced today that the supermarket retailer will partner with Kaulig Racing and Procter & Gamble laundry detergent brands, Gain and Tide, as the NASCAR Cup Series (NCS) returns to the dirt for the third consecutive Food City Dirt Race in Bristol Motor Speedway on April 9

The freshness of Gain and the power of Tide go head-to-head as Procter & Gamble and Food City are title sponsors of Kaulig Racing’s cars 16 and 31. Gain’s bright green and orange color palette and “Smell Ya Later” livery will be aboard AJ Allmendinger’s No. 16 Chevrolet. while the recognizable Tide logo, the distinctive orange and yellow bullseye, is aboard the No. 31 Chevrolet driven by Justin Haley. The design includes a nod to the Tide’s rich NASCAR history. The duo will search for “Fight Dirty!” together as the series embarks on the earth’s surface.

Bristol Motor Speedway has been transformed from a high-banked concrete oval into a premier dirt race course for the third consecutive Food City Dirt Race. This is only the third time the Cup Series has been hosted on dirt since 1970.

For the second time in the modern NASCAR era (1972-present) and only the 13th time in history, the NCS will race on Easter Sunday. Of the previous 12 Holy Week races, six were also held on gravel tracks.

“Food City is proud to partner with Kaulig Racing and Procter & Gamble in this great partnership uniting two iconic brands – Gain & Tide – along with Kaulig Racing’s two seasoned drivers – Haley and Allmendinger for the third annual Food City. Dirt Race,” says Steven C. Smith, Food City president and CEO.

The Food City Dirt Race at Bristol Motor Speedway will air live on FOX on Sunday, April 9 at 7:00 p.m.. Eastern Timeas well as Performance Racing Network (PRN) and SiriusXM NASCAR Radio.

Kaulig Racing PR