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The Miss Millie’s fried chicken franchise has reached an agreement with Motor Fuel Group (MFG) as part of the brand’s expansion plans to become nationally recognized in the coming years.

Bristol-based Miss Millie’s has signed a franchise partnership agreement with the independent service station operator, which will put it on the forecourt of service stations across the UK for the first time. With the first of the stores scheduled to open in May 2023.

Miss Millie’s has been serving chicken throughout the South West and Wales for over 30 years. However, its roots go back to 1965, when former Chairman Harry Latham created KFC in the UK together with his partner Ray Allen. Mr Latham then served as managing director of KFC UK until the 1970s before opening stores in 1988 in the South West under the Miss Millie’s brand.

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Mr Latham and his family owned and ran the chain until it was bought out by new management in 2019. Today Miss Millie’s has 11 branches across the UK in Bristol, Weston-Super-Mare, Yate Billericay and Walthamstow.

The new stores will also see the launch of the new Miss Millie branding, store design and menu. Freshly prepared food, drinks, desserts and treats will include a variety of chicken burgers, wraps, hot wings, steaks, churros and waffles.

Motor Fuel Group is the UK’s largest independent service station operator. It has more than 900 sites offering customers a growing dual-fuel strategy, leading valeting offering, convenient retail and ‘food to go’ portfolio, among other services.

In 2021, Miss Millie’s was named, along with Eat-A-Pitta and Taka Taka, for creating a unique takeaway scene in Bristol that other places simply don’t have.

Last year, the brand signed an agreement to expand the Miss Millie’s brand to at least ten new locations in the south-east of England, including London, heralding a period of transformation for the firm that has been staunchly Bristol for almost 35 years.

Carl Traill, Managing Director of Miss Millie’s, commented: “We’re delighted to have partnered with MFG, so more people can access Millie’s amazing chicken when they’re on the go.

“Miss Millie’s is always looking for innovative ways to bring its brand to more people and franchise partnerships like this are an important part of growing the brands for years to come. We hope customers enjoy the quality of food and service of Miss Millie’s is proud and looks forward to working more closely with the MFG team in the coming months.”

MFG Food Service Director Paul Deary said: “Food to Go is becoming a growing attraction for our service station customers. We are always looking to offer high quality and exciting products and I believe the introduction of Miss Millie’s ‘Amazing Chickens’ range will be a success.”

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