Miss Millie’s of Bristol agrees a deal to open forecourt outlets at UK petrol stations

The Miss Millie’s fried chicken franchise has reached an agreement with Motor Fuel Group (MFG) as part of the brand’s expansion plans to become nationally recognized in the coming years.

Bristol-based Miss Millie’s has signed a franchise partnership agreement with the independent service station operator, which will put it on the forecourt of service stations across the UK for the first time. With the first of the stores scheduled to open in May 2023.

Miss Millie’s has been serving chicken throughout the South West and Wales for over 30 years. However, its roots go back to 1965, when former Chairman Harry Latham created KFC in the UK together with his partner Ray Allen. Mr Latham then served as managing director of KFC UK until the 1970s before opening stores in 1988 in the South West under the Miss Millie’s brand.

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Mr Latham and his family owned and ran the chain until it was bought out by new management in 2019. Today Miss Millie’s has 11 branches across the UK in Bristol, Weston-Super-Mare, Yate Billericay and Walthamstow.

The new stores will also see the launch of the new Miss Millie branding, store design and menu. Freshly prepared food, drinks, desserts and treats will include a variety of chicken burgers, wraps, hot wings, steaks, churros and waffles.

Motor Fuel Group is the UK’s largest independent service station operator. It has more than 900 sites offering customers a growing dual-fuel strategy, leading valeting offering, convenient retail and ‘food to go’ portfolio, among other services.


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