Transport industry software company, FR8LOGIK, Backs Boyd in Bristol

Spencer Boyd Racing announced today that they have entered into a sponsorship agreement with their first software company partner, FR8LOGIK. The start-up, founded by trucking industry veterans, will be the title sponsor of Spencer Boyd’s No. 12 Chevrolet Silverado in the upcoming dirt race at Bristol Motor Speedway.

“The transportation industry is very well represented in NASCAR,” said Spencer Boyd. “From sponsorship, to the fans in the stands, to our truck drivers bringing our race cars to the track, trucking is a part of racing. I love seeing progress when a software company comes out with a product that can help streamline the complex world of getting things from point A to point B. I think we’ve all appreciated it better since the pandemic and don’t want to hear the phrase ‘problems’ anymore. of the supply chain’. I am excited to have them on board with an amazing looking truck!”

FR8LOGIK is a team of industry experts, AI technologists, data scientists, and automation engineers. The sole objective is to unlock and activate untapped opportunities within logistics for carriers, freight forwarders, 3PLs and more.

Co-founder Stefan Jensen commented on the partnership with Boyd: “We focused on NASCAR for our launch knowing the correlation that exists with our industry. The ability to use live data for crucial game time decisions creates a competitive advantage. Whether you’re going 200 mph or navigating the intricacies of the supply chain, we have the same idea of ​​wanting to finish first. Spencer does an amazing job getting the name of his sponsor out there, so we naturally gravitated towards him. The technical message we want to communicate is that we create intuitive signals, develop digital workflows, and advance supply chain efficiencies. The simple truth is that we want to make the complicated job of shipping easier for the men and women behind the scenes.”

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NASCAR returned to dirt racing at Bristol in 2021. This will mark Boyd’s third outing in the dirt configuration of the famous track. The NASCAR Craftsman Truck Series race at Bristol Motor Speedway on Saturday, April 8, 2023 airs live on FS1 at 8:00 p.m. ET.

Spencer Boyd public relations


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